Online Fundraising: Crash Course & 20 Ideas from the Pros

Another effective way for nonprofits to fundraise online is by selling t-shirts. Your nonprofit can deisgn t-shirts as merchandise for your organization and sell them online to your supporters. With matching gifts, donors’ contributions might be eligible to be financially matched by their employers. That means a donor’s contribution can easily be doubled just by having them submit a form to their employer.

  • Plus, if you have the budget, you can also take advantage of placed advertisements to reach a brand-new audience.
  • Ambassador strategies are natural additions to any larger virtual campaigns or events you host.
  • With technology that makes virtual events more feasible and engaging than ever, virtual galas are the natural next step for nonprofits.
  • In this post, let’s talk about online fundraising — what it is, why it’s often a great choice for nonprofits, and what you can do to get started.
  • Crowdfunding is a very efficient way to raise money with minimal set-up and effort.

Under Google’s policy, nonprofits and charities are entitled to $10,000 worth of advertising per month, all at no cost. This free service can increase potential audience size, website traffic, and donations for your organization. To learn more about Google Ad Grants and marketing strategies, check out Jason Williams digital marketing.

Choose your own adventure

Reach out in your community and find schools, churches, businesses, and other organizations that share your vision and goals in order to build together. The creation of an online giving page will give your organization or campaign the ability to accept donations consistently and passively throughout the years. Check out Personify for a detailed step-by-step guide on how to start your giving page.

Raising Money And Awareness Online

During any fundraising campaign, awareness day, or live, hybrid, or virtual event, simply remind donors that they can easily give via text. Streamlining the donation process is a surefire way to encourage more gifts from donors. People connect more deeply with individuals than with organizations or general causes.

The Give It Up Challenge

Mystery boxes are one of the more unusual virtual fundraising events for nonprofits, but also one of the most thrilling and novel ideas your organization could implement. Explore campaign ideas for your online and offline efforts with Bonfire’s fundraising ideas generator. Their free tool gives you fundraising ideas tailored to the type of cause you’re raising money for, your budget, and the type of campaign you want to run.

How do I start an awareness foundation?

  1. Do your research and set goals.
  2. Select the right date for your awareness campaign.
  3. Identify and define your audience.
  4. Craft your awareness campaign message.
  5. Engage ambassadors to reach and raise more.
  6. Secure your awareness campaign's sponsors.
  7. Set up your awareness campaign's web page.

For-profit businesses have formed relationships with influencers, so who’s to say nonprofits can’t do the same? Ask them to share about their personal experience with your organization’s mission or promote your online fundraising campaign. You should definitely include images and videos that are related to the cause, project, or event that you’re raising money for.

Promote the Page to Your Donors

Use comprehensive online event and fundraising software to handle every stage of your gala, from registering guests to processing bids and streamlining checkout. With virtual movie nights, you can give your members and donors something they’re sure to love while doing good for your organization. This means that nonprofits can collect donations without putting on in-person events, going door-to-door, or collecting cash. In fact, all you need is a laptop and an Internet connection, and you can raise money without ever leaving the office (or your couch at home). Virtual fundraisers can be much more dynamic than a simple “donate” button on a website.

  • Line up all the photos and have people vote on their favorite one by placing money beside the images they like.
  • Thanks to the educational nature of the lessons, these tutorials are especially great methods of virtual fundraising for schools.
  • Just be sure to empower and encourage your ambassadors with plenty of resources and incentives!
  • These pro online fundraising tips can give your next campaign or virtual event an edge and help it generate more interest, engagement, and support for your mission.

After all, there are a number of benefits that make them a more appealing option than in-person engagements. Choose your own adventure stories have been around for decades, but the internet is especially conducive to the format. You can craft an interactive “you-determine-the-outcome” experience for your backers that encourages donations. To create a choose your own adventure, write a story with multiple narratives and load your prompts into a program like Google Forms. Users can explore multiple endings to the story, but some will require a contribution to receive a clue. These questions will link to a donation page, which will reveal a secret code after the player pays.

You’re essentially asking a company or major donor for one large gift, but the impact it will have in increasing the number of individual donations will well exceed the efforts it requires. Reach out to them and ask if they’d be willing to “donate” their social media account to you for a day or even just a few hours. You want your website to be easy to navigate, tell the story of your organization in a compelling way, and inspire people to join your community. Maybe coming to an event would require them to arrange special travel accommodations. Or maybe they’re busy parents of small children and can’t make it work with their schedule.

  • An enticing prize, a dedicated hashtag to track entries, and a deadline will be essential.
  • With social giving, virtual events, hybrid experiences, and more, there are tons of new and flexible ways to make your mark online.
  • That means you’ll need to reach out to plenty of popular local businesses to set up unique discounts and promotions.
  • The beauty of these events is that your organization can still reach (and often exceed) your fundraising goals, without the cost of organizing an elaborate in-person event.
  • A classic online fundraising campaign is another surefire way to engage virtual audiences.
  • In the final part of this post, we’ll look at nonprofit fundraising strategies to manage donations and cultivate long-term relationships with your supporters.

This includes a clear message, compelling visuals, promotional materials and answers to questions their donors might have. In other words, the more people see your fundraiser, the more support you’ll receive. Though this approach works best with animals, you could adapt the activity for a non-creature cause as well. For instance, if raising money for a construction project, then you could allow donors to choose decorations for the lobby. Or, you could record personalized thank you videos from grateful beneficiaries.

Virtual Talent Show

Hopefully, sending appeals via email is already part of your nonprofit’s fundraising practice. It’s a low-cost way of letting your community know what your immediate needs are and how they can offer their support. You can capitalize on human curiosity and the popularity of internet unboxing videos by offering donors a mystery box. Donors will provide an address, and you will send a box of goodies for every donor that makes a minimum donation of $25-50,depending on the worth of the box’s contents. In the package, include instructions for the donor to post photos or videos of the haul to social media with a hashtag.

  • The great thing about Google Ads for nonprofits is that it doesn’t even have to cost you anything.
  • Check out a few of our favorite ideas that will take your fundraising to the next level.
  • This is an opportunity for applied creativity, as you can craft a booklist that aligns with your organization’s mission.
  • These groups are typically in the best position to partner with a food truck.
  • If you’d like to join this ever-growing trend and tap into the resources that are offered by virtual visibility, think of creative challenges and launch a social media campaign.
  • For individual donors, you could send a thank you email or post a thank you video on your website and social media channels.

By keeping it on their minds, you’ll drastically increase the chances that supporters will click to donate or sign-up once you send a final call to action message. Now that you know what you’d like your campaign to accomplish, you’ll need to figure out what type of online fundraising software will get the job done. This online fundraising idea is an effortless way to generate year-round revenue. Create custom merch featuring your logo or other relevant designs and offer them for sale online, either on your own website or using a third-party service.

Online Raffle

You could also create an FAQ page on your website so donors can find answers to questions themselves. This will also free up your donor support agents for more urgent inquiries. Think about what would resonate best with your donors, and show appreciation every time they donate. For instance, WWF sends quarterly updates to its animal sponsors to tell them how they’ve used the money and to show their appreciation.

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Unless you’re using a dedicated crowdfunding, peer-to-peer, or merchandise fundraising platform, you’ll need a way for supporters to actually make a donation online in a professional and safe way. Use virtual fundraising software and live-streaming tools to create a complete online event experience. Incorporate a variety of live ceremonies, multimedia presentations or videos, auction or raffle activities, sponsor shout-outs, and live donation appeals into your schedule for the evening. Using dedicated virtual fundraising software makes it easy to include a range of engaging activities into your gala while still offering guests a centralized, enjoyable experience. Text-to-give allows donors to quickly give via their mobile phones, making it a perfect online fundraising addition for your toolkit.